Kriti Sanon to endorse American Swan

Model-turned-actress Kriti Sanon had been roped in as the brand ambassador of online fashion brand American Swan.

The actress will endorse the brand's women's line of clothing and accessories and will feature in the new brand campaign.

"My generation looks forward to new trends and fast-moving styles, and we want to see new merchandise almost every week. I am happy to be associated with a brand that is young, chic and voguish and its range and designs keep pace with my frequently changing style," Kriti said in a statement.

Anurag Rajpal, CEO of American Swan, said he wants to reach out to the fashion-forward youth and Sanon represents today's young women who are well-groomed, trendy and have their own distinct dressing sense.

"Our clothes are about dressing smart and fashionably in casuals and Kriti Sanon is a perfect fit for our brand and the new collection," he said.