Leading men's luxury brand launches e-magazine

Men now have a one-stop shop on the latest fashion trends, leisure, technology, gadgets and automobiles through a fashion e-magazine launched by a leading luxury menswear brand.

Not only one can read about the latest trends for men, but customers can also order products online through the new initiative by Louis Philippe.

Its online magazine is called The Label, which has been created with an objective to educate consumers with the latest trends through the digital platform.

"We want to educate customers about the latest trends. We thought the right medium would be the internet. The craze for e-books and e-magazines is increasing and through this we can reach out to the masses," Jacob John, brand head, said in a statement.

The Label will inform men about the new and emerging social trends with sections devoted to fashion, leisure, health and fitness.

The first issue of the e-magazine includes restaurateur Nikhil Chib sharing his definition of a cool restaurant, photographer and gadget guru Vikram Bawa presenting his best gizmo picks and heritage purveyor and designer Arjun Khanna showcasing bikes and cameras and lot more.