It's known that Chetan Bhagat's novels have motivated moviemakers, but now his latest literary work "Half Girlfriend" has inspired a line of saris created by none other than Masaba Gupta, known for her quirky prints, with feminine drapes and silhouettes.
The collection has been titled "Masaba Lite" and will be available at all her outlets in Delhi, Kolkatta starting, Wednesday. One can shop for it at her store here as well.
"1 day. #halfgirlfriend #masabalite Limited Edition Saris signed by @chetan_bhagat across all our stores Tommorow," the designer tweeted Tuesday.
"I've got my Chetan bhagat for Masaba Lite cover! Get yours Tommorow across Mumbai. delhi. Kolkata stores," she further tweeted.
The author too shared his excitement on micro-blogging site.
"Stunned to see @MasabaG's Half Girlfriend clothes collection. Will ask her to post pics and will RT," he tweeted.
The collection will be launched Wednesday, alongside Bhagat's novel "Half Girlfriend".
Tagged as one of the most promising designers of the new age, Masaba became the youngest fashion director at Satya Paul at the age of 24.
Masaba made her foray in the industry with GenNext fashion show at Lakme Fashion Week 2009.
Her collection made her win the most promising designer award at the event. It was followed by the launch of her flagship store in 2010.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
