Merchandise on SRK's films launched

Youth casual wear brand, Bewakoof.com has teamed up with Yash Raj Films (YRF) to launch a merchandise range titled "The King Khan Collection", featuring superstar Shah Rukh Khan's most popular YRF movie dialogues.

The collection has used dialogues like "Rahul..naam to suna hoga", "Bade bade deshon me aisi chotti chotti baaten hoti rehti hain" and "K..k..k..k..k..Kiran" on T-shirts and boxers.

The popularity of these iconic dialogues coupled with Bewakoof.com's quirky take makes for an interesting and fun range of T-shirts, boxers and phone covers.

"Team Bewakoof's perspective on our content along with their ability to engage the young audience with their product designs is the reason for our successful relationship so far.

"With this new range we intend to take this relationship a notch higher and are confident that our audience will love this range," Manan Mehta, vice president, marketing and merchandising, said in a statement.

The collection went live on www.bewakoof.com on Thursday.