The controversial locker room video recently shared by the US football team Pittsburgh Steelers' star Antonio Brown on Facebook Live was not just a random event but part of a "high six figure" endorsement deal with the social media giant, media reported on Monday.
According to a report on National Football League (NFL) website NFL.com citing anonymous sources, Brown actually has a big-time marketing deal with Facebook, part of his lucrative off-the-field portfolio, which is worth in the high six figures.
In the video, Steelers' coach Mike Tomlin could be heard using abuses in a speech as he spoke about playing the New England Patriots in the AFC Championship Game.
After the incident, Brown issued an apology for going live on Facebook from the Pittsburgh Steelers' locker room.
"Brown is awaiting discipline from the Steelers, and it likely will be a fine. The team is still investigating the incident, but the expectation is they will fine him for conduct detrimental to the team," the report noted.
With this video, Brown also violated the NFL's social media policy for posting content before reporters had completed their post-game duties.
Tomlin was quoted as calling Brown's actions 'foolish and inconsiderate'.
--IANS
qd/na/bg
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
