Vivacious Parineeti Chopra will soon be seen in a new commercial endorsing a moisturising lotion that promises to take care of winter woes and ensure proper skincare in the harsh months ahead.
The National Award winner will endorse Emami Ltd's new variant of skincare products - ABoroPlus Cocoa Soft Moisturising Lotion.
"Parineeti is the latest entrant to the Emami endorsers' club and becomes the face for brand BoroPlus which boasts an ensemble star power like Amitabh Bachchan and Kangana Ranaut.
"The new variant of the BoroPlus range of skincare products is developed by Ayurvedic and international skin experts and packs in the goodness of natural ingredients," a statement said on Monday.
The new ad film will run in cinema halls with blockbuster movies and will also be promoted digitally.
"The film is going to be rolled out primarily in UP, Maharashtra, NCR, West Bengal, Madhya Pradesh, Gujarat and Karnataka," the statement said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app