"Pepsi Beats of the Beautiful Game", a music album comprising anthemic songs by chart-topping musicians like Timbaland and Rita Ora, was unveiled Tuesday to capture the energy and spirit of football ahead of the 2014 FIFA World Cup.
The 11-track album is available for purchase internationally on iTunes.
"'Pepsi Beats of the Beautiful Game' provides a unique view into the culture of the most popular sport in the world," Frank Cooper III, chief marketing officer (Global Consumer Engagement), PepsiCo Global Beverages Group, said in a statement.
"It introduces powerful new music from superstar and emerging artists, and features those songs in short films by some of the world's most dynamic directors highlighting an aspect of football culture," he added.
In addition to the album, the artists' songs serve as inspirations for 11 short films by directors including Spike Lee, Idris Elba, Jessy Terrero, Diego Luna, Andy Morahan and The Kolton Brothers, among others.
The album is part of the integrated 2014 Pepsi football campaign, bringing fans closer to the sport.
The World Cup starts in Brazil Thursday.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
