Sportswear brand Puma announced its association with the Indian Super League (ISL) as the official ball and boot partner.
The association with ISL is for three years. Puma's evoPOWER 1 ball will be seen on the pitch throughout the tournament.
The brand is also the kit partner for ISL teams Mumbai City FC, Delhi Dynamos FC and Kerala Blasters FC.
"The ISL has already captured the minds of the Indian football fans and we are extremely pleased that the Puma evoPOWER 1 ball will be used in the tournament," Abhishek Ganguly, managing director, Puma said in a statement on Wednesday.
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