Reliance Communications Thursday cut its prices for third-generation (3G) data services by half, bringing it down to Rs.123 per 1 gigabyte (GB) from Rs.250, to grab a larger market share.
Existing and new users having smartphones and tablets, and not dongles, in both pre-paid and post-paid segments can avail the offer.
The company offers 3G services in 13 circles. With this offer the company expects to upgrade 25-30 percent of its existing 2G services users into 3G.
"We have 7.2 million 3G users now, this will help me to grab a good portion of the 3G users pie in the country. We expect to have a portfolio of 40 percent of the smartphone users of the country by 2015," Gurdeep Singh, president and chief executive officer, wireless, said here.
Reliance Communications now has 14 percent market share of the total 66 million smartphone users in the country. It is estimated that the number of smartphone users will grow to 100 million in the next two years.
With the current offer, the company has brought its 3G data services to the second-generation (2G) level. Its current price for 2G data services is Rs.125 per 1 GB.
Singh, however, clarified that the company will not abandon its 2G services.
New customers coming to the Reliance network through mobile number portability (MNP) will also be able to avail of 1 GB of 3G data free per month for two months, Singh added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
