Richa's Swachh Bharat Mission on 'Masaan' set

Richa Chadha is on a mission to not litter the ghats of Varanasi, where she is currently filming Neeraj Ghaywan's "Masaan".

Richa has instructed everyone not to use any kind of plastic -- bags, cups or plates -- on the sets, and has asked everyone to clean the whole surrounding area once the team packs up for the day.

Talking about the effort towards a clean India, Richa said in a statement: "It's a very positive campaign, and although we consider the river Ganga holy, we provide only lip service to it's sanctity.

"All the rubbish of the ghats finds it's way into the river. I think if a small contribution from our end can make a difference, then why not."

"This is in a way our initiative to clean India. Banaras is beautiful and I want it to be this way -- untouched and clean," she added.

Prime Minister Narendra Modi launched the Clean India Mission Oct 2 on Mahatma Gandhi's birth anniversary to promote cleanliness and hygiene in the country.