Rihanna will launch 'new look' for Puma

Image
IANS Los Angeles
Last Updated : Aug 06 2016 | 2:22 PM IST

Pop star Rihanna is set to launch a "new look" for brand Puma.

The 28-year-old singer-songwriter, who was announced as the Creative Director of the sportswear giant in December 2014, has revealed she is launching a new addition to the fur slider footwear line, which is a part of her Fenty x Puma collection.

Rihanna announced the news on her Instagram account on Friday with a photograph of the forthcoming product, reports femalefirst.co.uk.

Alongside the social media post, she wrote: "New look for the #FURSLIDE out tomorrow! Get the GREY plus the pink, black, and white are back in stock!#FENTYXPUMA (sic)."

The upcoming range will be the fifth collection for the brand, and comes four months after the open toe faux fur design first launched in April this year.

--IANS

nv/rb/vm

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 06 2016 | 2:04 PM IST

Next Story