Samsung ties up with Vodafone, Aircel for app billing

Samsung Electronics Thursday tied up with service providers Vodafone India and Aircel to introduce billing facility for its Samsung app store, a company statement said here.

The tie-up would allow Samsung smartphone users to download their favourite apps and games with the option of payment through their mobile bill. Starting May 1, the operator billing integration will be available for both prepaid and postpaid customers to enjoy uninterrupted downloads.

"Given the poor credit card penetration in the country, we are positive that this move will be welcomed by customers. It is another step forward to expand our engagement with the publisher and developer community by enhancing adoption as well as monetization from the store," Tarun Malik, director of media solutions centre-South West Asia, Samsung Electronics said.

The company said integration with other leading operators will be announced soon.