Special Olympics, WWE announce international partnership

Special Olympics and World Wrestling Entertainment (WWE) on Tuesday announced an international partnership to help create change through sports.

Through this new partnership, WWE will support Special Olympics' 'Play Unified' campaign, which fosters friendships, understanding, and inclusive communities among people with and without intellectual disabilities by uniting them through the power and joy of sports.

WWE superstars will participate in 'Play Unified' events with Special Olympics athletes from around the world, including China, India, Mexico, Germany, the United Kingdom and the United States. WWE will utilise its global platforms including WWE network, television broadcasts, live events, and digital and social media to generate awareness and support for Special Olympics.

"Special Olympics and WWE have an authentic, shared value of creating understanding and inclusion and celebrating diversity. We are thrilled that WWE is joining us in playing and living unified," Special Olympics' CEO Mary Davis said.

"WWE is proud to expand our support of Special Olympics globally and help spread the message of acceptance and inclusion to people all around the world," WWE's chief brand officer Stephanie McMahon said.

WWE's partnership with Special Olympics dates back to the 1995 World Games in New Haven, and more recently has included partnerships with the 2015 Special Olympics World Games in Los Angeles, the 2014 Special Olympics USA Games in New Jersey and an on-going corporate partnership with Special Olympics Connecticut.

--IANS

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