Shah Rukh Khan, who has backed the use of new and innovative technology and techniques in his films, tested social networking platform Facebook's new app Mention, and found it "cool" to get closer to his fans.
Facebook partnered with the 49-year-old, who has wrapped up the shooting of his movie "Fan", to test and launch the app, under which there is a facility called Facebook Live.
This application is currently available for top celebrities only, and this is Facebook's way of making it possible for the fans to get closer to their idols. And for SRK, it turned out to be a useful app to interact with his fans in a live video format.
"Updated my Facebook Mentions... Found a cool new feature... Will get to interact with you live! Itching to try it out, will reach work and do it soon," SRK shared on Facebook.
Shah Rukh even interacted with his fans on Thursday and took them via this app on the sets of his movie. Facebook has partnered with a few international celebrities to test and launch this feature the world over. In the US, it has partnered with Dwayne Johnson.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app