Sushant Singh Rajput endorses Pepsi Atom

Image
IANS New Delhi
Last Updated : Apr 25 2013 | 5:35 PM IST

New Delhi, April 25 (IANS) "Kai Po Che!" actor Sushant Singh Rajput has been roped in as the brand ambassador for Pepsi Atom, a new drink by PepsiCo India.

For Sushant, it's a dream come true.

"It was my dream to be associated with PepsiCo. I am thrilled about this association with Pepsi Atom...It is my first major endorsement and is even more special as Pepsi Atom is also new, like me, and 2013 is the debut year for both of us," Sushant said in a statement.

Speaking about the new drink, Gautham Mukkavilli, CEO, Beverages, PepsiCo India, said: "It is our biggest launch in the recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment."

The drink will come in a bold black and blue packaging including a 250 ml My Can at an introductory price of Rs.15 and a 500 ml PET bottle at Rs.25.

Also, 200 ml returnable glass bottles are available in select markets at Rs.10.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 25 2013 | 5:27 PM IST

Next Story