Micro blogging site Twitter is reportedly starting to test a new advertising strategy to boost revenue from its trending topics.
The "Promoted Trend Spotlight" ads put a big visual banner equipped with a GIF or image background atop the "Explore" tab, TechCrunch reported on Thursday.
The banners appear for the first two times a user visits that day, according to the report.
Twitter earlier replaced the "Moments" feature with "Explore" that serves as the home for finding out what's happening on Twitter, including trends.
The "Promoted Trend Spotlight" ads are bought as an add-on to the existing "Promoted Trends" ads that are inserted amongst the list of Twitter's most popular topics, the TechCrunch report said.
"We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform," a Twitter spokesperson was quoted as saying.
When tapped, ads under "Promoted Trend Spotlight" would open a feed of tweets with one of the advertiser's related tweets at the top.
--IANS
rp/gb/sed
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app