Vishal Fashions teams up with 'Holiday'

Vishal Fashions, manufacturer of saris, dress materials and readymade garments, has associated with "Holiday: A Soldier Is Never Off Duty" as their fashion partner. The collection is available at all retail outlets across the country.

So go ahead and drape the piece of art to ape Bollywood diva Sonakshi Sinha's look.

Inspired by Sonakshi's character in the film, their 'Holiday Collection' is bold, unique and classy with elegant designs where vibrant patterns and bright colours come to life, said a statement.

Produced by Vipul Shah, presented by Reliance Entertainment and directed by A.R. Murugadoss, the film featuring Akshay Kumar in the lead role hits the theatres Friday.

This is not their fashion collaboration with a movie. From in-film branding to launching individual collections dedicated to the film, the brand has been associated with movies like "Dabangg 2", "Raanjhanaa", "R?Rajkumar" and "Jai Ho" to name a few.

Recently, they associated with the team of hit movie "2 States" as its fashion partner for the sari collection inspired by Alia Bhatt's character in the movie.

It has also been associated with leading designers like Manish Malhotra, Neeta Lulla, Vikram Phadnis, Masaba, Falguni & Shane Peacock, Rocky S, Archana Kochhar and Priyadarshini Rao to name a few.