The message was followed by an address by some current AIADMK leaders. One might recall a similar WhatsApp message in the voice of Jayalalithaa doing the rounds when she was hospitalised in 2016, addressing the worried partymen. The Dravida Munnetra Kazhagam (DMK) has also used the voice of its late supremo, M Karunanidhi, in its election advertisements this year, especially on video platforms. His signature address at public functions — "En uyirinum melana anbu udanpirappukale" (my dear brothers and sisters, whom I respect more than my life) — has been used in video advertisements depicting a rising sun removing the darkness.
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