And if the absence of Diwali gifts was not enough, there was another problem waiting for government officials. With the government emphasising on the use of Hindi for all official communication, sending Diwali greetings became a real problem for many bureaucrats. Therefore, to overcome the handicap, they adopted an indigenous method. As a senior official explained, they looked for the best message received in Hindi from others and copied it word for word to avoid any embarrassment.
