As a sponsor of television reality show Bigg Boss, Parle Agro’s Appy Fizz bottles were available in abundance at a press event related to the show. There was an Appy Fizz bar; the green rooms and vanity vans also received a steady supply. Speaking to Nadia Chauhan, joint managing director and chief marketing officer, Parle Agro, Bigg Boss host Salman Khan mentioned how he gulped down a full bottle of the drink in one go after reaching the venue because he rode a cycle all the way. When asked if he enjoyed the drink, he said yes and added that now he could openly admit which beverage brand he actually liked, alluding to the end of his association with Thums Up as brand ambassador.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%