In July 2013, the Advertising Standard Council of India's Consumer Complaints Council upheld complaints against 177 advertisements that were deemed misleading. Most of the misleading advertisements were from the education sector and the promise of 100 per cent job placement was one of the recurring unsubstantiated claims made by the advertisers. This was followed by the health and personal care category, where most of the upheld complaints were against advertisements making unsubstantiated claims. Earlier reports show these two sectors are repeat offenders. When the vanguards of development are tripping, God bless the foot soldiers.
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