Letters: Attaining brand value

This refers to the editorial "Unfilled seats" (11 July). With the sudden increase in the number of Indian Institute of Technology (IITs) and the consequent teething troubles, there is bound to be a dilution of brand value, both in the eyes of those seeking admission and also prospective employers. However, the reason behind the brand value of IITs has, in no small measure, been the high academic standard of the students admitted to the older IITs. So, if better performing students start opting for the new IITs, because of close proximity to their homes, if nothing else, the brand value of these new IITs can also rise over a period of time.

Kishor Kulkarni Mumbai

Letters can be mailed, faxed or e-mailed to:
The Editor, Business Standard
Nehru House, 4 Bahadur Shah Zafar Marg
New Delhi 110 002
Fax: (011) 23720201
E-mail: letters@bsmail.in
All letters must have a postal address and telephone number