The National Institution for Transforming India (NITI) Aayog should take up the task of marketing Brand India. This would mean setting up an Indian rating agency, which will learn, understand and speak the language of international rating agencies. Gradually, we will understand our strengths and weaknesses and speed up corrective action.
The country's domestic resources have not been mapped yet. These include surface stock of over 20,000 tonnes of gold and minerals whose value is yet to be assessed. Even financial resources have not yet been brought into the mainstream banking channels. A domestic rating agency, with support from NITI Aayog, will do wonders in boosting the nation's image.
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