Rub-off effect

If they had their way, all marketers would hitch their wagon to a star. At Arvind Kejriwal's swearing-in ceremony as Delhi chief minister at the Ramlila Maidan on Saturday, one spotted a new brand of cold drink being sampled widely - the AAP Cola, marketed by one SBS Prince Beverages. According to some people who were seen handing out the drink to supporters and well-wishers of the new CM, free of cost, the brand would be launched this week. The drink, according to the banners at the venue, will be available in four flavours - cola, orange, lemon and...hold your breath...surprise. A mobile number was helpfully displayed on the banners for those who wished to become distributors in the national capital region.