Since PV Sindhu created history for India after grabbing an Olympics silver medal last Friday, there has been a flurry of activity at her doorstep - and we are not talking only about the bevy of brands lining up outside her home in Hyderabad.
The shuttler, who had not been represented so far in the endorsement circuit, suddenly had not one but two representatives speaking on her behalf. What's more, both these "representatives" were from the same company, and they insisted they handled her brand endorsement and sponsorship deals.
The shuttler, who had not been represented so far in the endorsement circuit, suddenly had not one but two representatives speaking on her behalf. What's more, both these "representatives" were from the same company, and they insisted they handled her brand endorsement and sponsorship deals.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%