The family way

The public relations (PR) team of one of India's top software companies that prides itself on its professional management was recently given an unusual mandate. The CEO's daughter is getting married and the team has to ensure that guests receive their wedding invitations on time. The wording of the invitation, which the recipient is urged to "treat as a personal invitation" and is signed by the CEO and his wife, closely follows that of a press invitation: "Due to security arrangements at the venue, video cameras will not be allowed inside. You will also be required to carry a physical copy of the invitation, which you will receive shortly." It added that guests can contact a representative of the company's PR team (an email address is given) if they did not receive the invitation on time.