Unique authority

Unique Identification Authority of India (UIDAI) chief Nandan Nilekani may be planning a transition to politics but he still displays the instincts of a corporate executive when it comes to his target audience. Nilekani was speaking at an industry forum this week and when the floor was opened up for questions, someone from the audience started relating his woes about a wrong address entry during the Aadhaar enrolment process that UIDAI is implementing. Nilekani tried to intervene by telling him about the various ways in which the error could be rectified but to no avail. Finally he said, "Give me your card and I will follow up on it." Then he laconically added for the benefit of his amazed audience: "Customer service, yaar", and earned some thunderous applause.