What sells in politics

One can never take Indian voters for granted

Image
Business Standard
Last Updated : Jul 30 2017 | 11:36 PM IST
With reference to Shekhar Gupta’s article, “Hamara desh badal gaya hai” (July 29), when Atal Bihari Vajpayee was facing an election in 2004 during his second term as prime minister, no one thought the Bharatiya Janata Party (BJP) would be defeated despite the “Indian Shining” campaign and its good, visible impact. That means one can never take Indian voters for granted. 

So, should the BJP assume that it will come to power in 2019 and Narendra Modi again become prime minister even though the BJP has become strong in the recent past? Of course, Modi and BJP President Amit Shah are master strategists; they are working meticulously to ensure the party spreads its footprint throughout the country and the Opposition’s power gets diminished. 

I agree with the writer that voters today are smart enough to ask politicians the right questions and have expectations from them. They consider it a positive thing when politicians take a tough stand against corruption and walk the talk. People were hassled for months due to demonetisation but they still supported it. 

What Nitish Kumar did might be called defection, betrayal, opportunism or something else, but he knows what sells and what does not in the political arena of India today.

Bal Govind   Noida

Letters can be mailed, faxed or e-mailed to: 
The Editor, Business Standard
Nehru House, 4 Bahadur Shah Zafar Marg 
New Delhi 110 002 
Fax: (011) 23720201  •  E-mail: letters@bsmail.in
All letters must have a postal address and telephone number

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Next Story