Whose right to mojo?

Barkha Dutt, seem to be caught in a spat over the word 'mojo' with NDTV

NDTV and its erstwhile star journalist, Barkha Dutt, seem to be caught in a spat over the word “mojo”. NDTV, in its statement about business reorganisation, had talked about MoJo — short for mobile journalism — as the future of the industry. Dutt, who claimed she had launched her own platform called Mojo much earlier, criticised NDTV for appropriating the name. “NDTV finance woes apart, isn’t it wrong to appropriate someone’s brand name and new form of journalism as yours? Thoughts in this thread,” she tweeted. Another user tweeted, “Who would have thought a year ago that we’ll get to see TimesNow vs Arnab and NDTV vs Barkha Dutt.”