'Twist your style' this season at Central

Central, the city’s most happening destination to Shop, Eat and Celebrate, is all set to satisfy the latest fashion needs this season. Central will showcase the ‘Just Arrived’ Collection across over 500 leading national and international brands for the season. As part of their Just Arrived collection, Central will also host a Kurti festival, starting from 4th September 2010. The Kurti festival offers the widest range of contemporary and trendy Kurtis that can be mixed and matched with various accessories to create a style statement, this season.

Central’s Just Arrived collection features an all new range of men’s wear, women’s wear, youth wear, kids wear, footwear, jewellery, cosmetics, perfumes, eyewear, watches, accessories and so much more, from brands like Tommy Hilfiger, Van Heusen, Nike, Adidas, Converse, John Miller, Levis, Scullers, Pepe, Arrow, Wrangler, Remanika, Biba, Baggit, UMM, RIG, Gini & Jony, Lilliput among others. From formal wear, casual wear, party wear to festive wear, Central has a wide range of fashion this season. Head to Central to make heads turn with the seasons hot new looks in style!

As part of Kurti festival, Central will have mix and match section where customers could experience the interesting pairing which would be displayed at the Kurti festival. Kurti is an essential part of every woman’s wardrobe. A versatile garment, Kurtis can create the latest fashion statement with funky styles like bohemian, bling, graphic, festive, floral, tribal, jig saw & many more. Women shoppers can create these styles by mixing and matching with different bottoms like leggings, capris, denims, shorts, short skirts and harem pants. Customers can twist their style at Central’s Kurti festival for a brand new fashion statement.

Rajesh Seth, VP, Marketing, Central and Brand Factory said, “Central has always been in the forefront of bringing the latest styles and fashion trends to our customers. At Central, we offer the best of designs and trends, to help our customers reach out to the stylist within them.”

About Central:

Central Mall was launched in May 2004 in Bangalore, as India's first seamless mall and the biggest lifestyle retail brand from Future Group. Central offers discerning shoppers options of choosing from over 500 best brands across categories including apparels, cosmetics, fragrances, eyewear, watches, accessories, sportswear, toys , mobiles, electronics, home and much more for the entire family. There are 13 Centrals at present viz. Bangalore (2), Hyderabad, Vadodara, Mumbai (3) - Sobo, Vashi & Goregaon; Pune (2), Ahmedabad, Indore and Gurgaon.

Shop, Eat and Celebrate, the punchline of Central, putting it aptly is following its vision and mission by offering a one stop destination for redefining shopping experience. The USP of Central is its seamless concept which allows brands to present its true identity and experience to customers & presenting multiple brands at the same time.

Value added services for consumers at Central: Central shoppers can also enjoy the value added services which includes Beauty Central providing the customers valuable beauty tips and also complimentary makeovers. With Radio Central customers can have a more pleasurable shopping experience with their favourite music as they can request the DJ to play their favourite song and enjoy the lively music playing in the store. Gift Central allows consumers to wrap their gift with beautiful gift wrapping paper. Other value added services include Wi-Fi Central for complimentary internet access and Flower Central for buying fresh flowers for your loved ones.