Allied Digital announces rebranding of US arm

Rebranding move aimed at building single global identity

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Announcement Corporate
Last Updated : Jan 21 2013 | 4:48 AM IST

In a move towards consolidating its global presence, Allied Digital Services Ltd. (Allied or Company), (BSE: 532875) (NSE ID: ADSL), a leading Indian IT infrastructure management services provider and a Forbes “200 Best under a Billion” company, today announced the re-branding of its US-based subsidiary, En Pointe Global Services LLC to Allied Digital Services LLC. En Pointe Global Services LLC is an IT solution and outsourced managed services provider for commercial enterprises, government agencies and educational institutions.

Speaking on the rebranding exercise, Mr. Nitin Shah, Chairman and Managing Director said “We are pleased to announce this as a first step towards the consolidation of our global presence. This would reinforce the presence of Allied Digital as a brand in the US market, and will help us create better brand recall for Allied Digital Services Ltd. globally.”

He also added “In recent quarters, we have seen strong numbers and robust growth that have strengthened our leadership position in the IMS space. En Pointe has been a key catalyst in driving our growth in the US, and we believe that this move to rebrand En Pointe to Allied Digital Services LLC will enable us to build further presence for Allied Digital in the US market and allow us to grow further on the increasing number of opportunities we see in our area of operations in the overseas markets.”

En Pointe Global Services (EPGS), now Allied Digital Services LLC (USA) focuses on reduced cost of ownership for clients through its comprehensive portfolio of class-leading services. The IT management and support services provided delivers comprehensive, strategic and focused tools to improve the internal operations of the clients’ technology and business systems. ADS in USA delivers IT infrastructure and managed services via a globally optimized business model that combines the skills of over 365 U.S. employees, in 27 locations nationwide, and over 1900 resources from our off-shore business partners and affiliates.  The portfolio of IT Management Services and Solutions is built upon a solid foundation of project management methodology and the ITIL Service Management Framework. Our solutions platforms include Life Cycle Services, Client Services, Managed Security Services and Infrastructure Management.

About Allied Digital Services Ltd:
Allied Digital Services Ltd (Allied) provides a range of IT Infrastructure services and solutions including managed services and physical and information security solutions to leading Indian and global corporations. The company has a presence in over 132 locations in India, and over 40 states in the USA, through its acquisition of Enpointe Global Services.

Allied is an ISO 9001: 2000 certified company with a global command centre certified under ISO 27001:2005. Allied Digital Services Ltd. is among the few companies with a truly pan India direct presence in 132 locations across the length and breadth of the country – servicing over 40, 000 pincodes on the same day.

Safe Harbor: Certain statements made in this release concerning our future growth prospects may be interpreted as forward looking statements, which involve a number of risks and uncertainties that could cause the actual results to differ materially from those in such forward looking statements. Investors are requested to use their discretion in relying on them. We do not undertake to update any forward-looking statements that may be made from time to time.

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First Published: Sep 08 2010 | 6:46 PM IST

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