Archie goes 'Desi'

Popular teenage icon launches Hindi and Malayalam editions in India

The iconic ‘Archie’ is now going ‘Desi’ with the launch of its Hindi and Malayalam editions in India. Aimed at taking the teenage icon to a larger number of fans across the country, the Desi version of Archie is published by Variety Book Depot and distributed by EuroBooks, the leader in children’s book publishing in India.

Commenting on the launch of the comic book in Hindi and Malayalam, Jon Goldwater, Co-CEO, Archie Comics said, “Archie comics have entertained fans for several generations. We wanted to give our fans in India something they could relate to, hence the move is to bring in some Indian flavor to the comic. It will be the same Archie, the same Veronica and Betty but with a desi twist. Fans can now expect to see Archie and Veronica dance on the popular “Aakhon ki gustakhiyaa” or see gang sing some popular songs like the college classic “Purani jeans” and the classic oldie “Kankariya maar ke jagaya” among others.”

The company plans to launch 12 Archie titles in the first phase and 36 titles within the coming year. The 12 titles of the first phase will include 7 titles of the Archie-Betty-Veronica marriage saga. The seven books will also put an apt conclusion to the love triangle between Archie, Betty and Veronica. The remaining 5 titles explore the entertaining world of Archie and his friends through various hilarious stories. Each title will be available at an affordable price of Rs 30.

The 12 titles in this series are: “Archie Marries Veronica: The Proposal Part 1 of 7”, “Archie Marries Veronica: The Wedding Part 2 of 7”, “Archie Marries Veronica: It’s Twins Part 3 of 7”, “Archie Marries Betty: Will You Marry Me? Part 4 of 7”, “Archie Marries Betty: The Wedding Part 5 of 7”, “Archie Marries Betty: Happily Ever After Part 6 of 7”, “Will You Marry Me? - Epilogue Part 7”, “Home Insecurity”, “The Big Flip”, “A Typical Day”, “The Volunteer” and “Return To Riverstock”.