Big TV introduces New Packages for its Subscribers

"Choice 1990" (Non South) & "Smart 2490" (South & All India)

Packages aimed at offering more value to subscribers at beneficial rates

With a view to offer more value for subscribers at beneficial pricing, Big TV DTH, the fully Digital Home entertainment service from Reliance Communications, has introduced two new packages for its South and Non-South subscribers with effect from February 2, 2009.

The new plan, aimed at the growing television viewing preferences of the audience, Under BIG TV’s “Smart 2490/Smart South 2490” offer, subscribers will get 3 months of FREE Premium/South Premium Pack; 2 months of FREE SVOD (80 movies), along with 1 Regional pack FREE.

For BIG TV’s “Choice 1990” offer, subscribers will get 3 months FREE Lite Pack; 2 months FREE SVOD, and 1 Regional Pack of their choice.

“Our new offer clearly shows BIG TV scores over competition in terms of value packaging as well as on price front.  A cursory look at different packages offered by DTH players in India will prove that a subscriber stands to benefit greatly by opting for BIG TV over others. This is true of the packages currently offered by us,” said Mr. Mahesh Prasad, President – Reliance Communications.

According to Mr. Prasad, though other DTH packages may look very lucrative till FREE period, but post FREE Subscription they become expensive. Watching ESPN or STAR Sports, means shelling out more money additional fee for each channel whereas BIG TV charges much less.

Both above offers also come with attractive 2 months free SVOD (Subscription Video On Demand) as added bonus to the above value packages to the new subscribers.  With this offer, BIG TV DTH offer tops other offers currently in market by DTH services.

In addition, BIG TV has increased the Free Period offer for Smart 2990 / Smart South 2990 from the current 4 months to 6 months. Customers can enjoy watching their favourite channels for up to 6 months without paying subscription.

Reliance BIG TV DTH:
A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country’s largest on-ground infrastructure for a Home Entertainment created by TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging BIG offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: www.BIGTV.co.in SMS BIGTV to 55454.