Blue & Blues launches Spring Summer Collection 2012

Blue & Blues, the Italian leather fashion brand has launched yet another unique, fashionable, revolutionary, innovative and functional Handbags range for their Spring-Summer 2012 collection called ‘La Spectrum’. ‘The Spectrum’ is a result of extensive research and development and caters to the demand of fashion enthusiasts who are always eager to adopt the new trends and are constantly looking to experiment with colours, associated to fun, vibrance and youthfulness. And who better to provide that as Blue & Blues is the pioneer of coloured leather in India.

Bold shades of sapphire and turquoise, pinks and melons are just some of the colors along with the classic browns, blacks and whites that will paint this season's magnificent palette, completing the look for any fashionista's ultimate spring/summer wardrobe. Unlike most of the other fine leather handbag designers, Blue & Blues has not only crafted a gorgeous buffet of unique and sophisticated designs for your perusal and purchasing pleasure, but the company also believes that you, the customer, whether you're a professional woman or simply a fashion diva, should have the opportunity to highlight one’s well manicured lifestyle. These bags make an excellent fashion statement and come in handy for carrying a few accessories while accentuate the overall look and appeal of the apparel worn too without having to spend too much.

The best material - Premium leather quality has been used for the manufacturing of the bags which provide extra comfort and durability. The individuality of the brand lies in its minute detailing. The entire range is a reflection of classic elgance, cheek and chutspa, which has been carefully handcrafted and cut by prolific efficiency along with its edge to edge cut to maintain the maximum neatness intact.

Blue & Blues is known for its Italian world-class designs which have been adopted for manufacturing all their products. The range of bags is available at their two flagship stores located in Kolkata and New Delhi and across more than 100 outlets Pan-India spread over a network of Shop-in-Shops in MBO’s like Shopper’s Stop, Landmark, Lifestyle, Central, Ritu Wears and many more. It is also present in renowned standalone stores like Benzer, Options, Saga and many more. Internationally, it has its presence in countries like Italy, Austria, Switzerland, Greece, Belgium, Germany, Spain and will be launching soon in the UK and US.It has manufacturing facilities in Italy, India, Vietnam and China. The products are of international quality but are priced keeping the Indian audience in mind. The wallets are priced within the range of Rs. 900 – 3000, whereas the bags are priced between Rs. 2300 – 6000 and the portfolio bags are between the ranges of Rs. 4000 – 15000.

According to Fulvio Rovaris, Co-founder and Creative Director, Blue & Blues, “The products have been designed with the best leather available in the industry. The styles are very modern and go hand in hand with the world fashion scene. The collection has been made keeping in mind the classic elegant woman of today who looks for value for money in the growing, dynamic world of fashion. Each bag in this collection is uniquely hand-crafted and durable.”

Praveen Agarwal, Director, Blue & Blues, India said, “Our products are of very high quality and are value for money as the leather being used is genuine with the best dyes which make our products durable and long lasting. The new collection of the spring-summer bags can be found on e-commerce websites besides the numerous stores across the country. We think e-commerce is a rapidly booming sector in India currently as a lot of individuals are pressed for time and thus choose to shop online. We are growing at an annual rate of 40% which is higher than industry standards. We are looking to increase MBOs and open more flagship stores soon.”