Brand-Comm Forays into Specialized Training in Brand Management

Course tailored for working professionals

Integrated brand-comm, a leading communications consultancy firm, today announced the launched of its new certificate course – “brandware” – an 8 week comprehensive course in Brand Management.

With constant advancements and changing market scenarios every day, it is imperative for most working professionals to stay current in their respective fields. In today's competitive work environment, the edge gained from a comprehensive course can often be the difference between getting a promotion or sometimes even a better job offer. brandware gives individuals the flexibility to do so without jeopardizing their present position in any way. This course is specifically designed to work with working professional’s schedules, not interrupt them.

The lead faculty of brandware - Ramanujam Sridhar, (CEO - brand-comm) said: “The value of brand management in today's competitive global environment has increased as organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become an ever-increasing need.”

brandware will provide participants with the knowledge and skills to manage complex brands within an Indian context and will encourage innovation among them. This course deals with important issues both at the individual product level and the firm level and is designed both for those anticipating careers in brand management as well as for those with an interest in marketing management or general management.

For more detailed information about this course, write to patriciajames@brand-comm.com or call +91 – 080 – 25539258/ 369.