Ford India slashes prices

To pass on the benefits of CENVAT reductions to customers

Ford India announces a significant reduction in prices across its model range following the 4% reduction in advalorem CENVAT rates announced by the Union government earlier this week. The new pricing is applicable from the 9th December, 2008 across India.

Commenting about the new pricing, Michael Boneham, president, Ford India said, ''We are supportive of the government's action on reduction of CENVAT and see this as a welcome move. This will bring some relief to the Indian automotive industry in general. With that in mind we will be passing on the benefit of the duty cut to our customers.''

The price reduction varies on Ford products ranging from Rs.17,500 to Rs. 54,000, across various variants and model ranges, with popular SUV Endeavour's price dropping upto Rs. 54,000 on its top end variant.

''We recognize the need to boost customer confidence in these times as they look for increased value for money. With these changes the consumers will get yet another reason to cheer and utilize this opportunity.'' added Boneham.

Established in 1995, Ford India is a wholly-owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With more than 2100 employees, the company's models include Ikon, Fusion, Endeavour and Fiesta.

All available Ford India products are fully E10 capable for petrol variants and B5 capable for diesel variants.