HfS Research Selects Gutenberg Communications as its PR Agency of Record

HfS Research-Gutenberg partnership will promote research-driven insight for the global IT services and Business Process Outsourcing industry

New York, Bangalore and New Delhi, September 8, 2011 – HfS Research, the leading advisory analyst firm for global outsourcing and shared services strategies, and Gutenberg Communications, a global, strategic communications firm offering public and investor relations services, have teamed up to promote rapid, accessible, cutting edge research for the global IT services and Business Process Outsourcing industry.

As a dynamic industry that increasingly impacts the international business community, sourcing of IT and business operations support services represents more than US$900 billion in 2011, with double-digit growth forecasted in 2012. HfS Research understands the opportunities and challenges facing organizations in today’s demanding global economic environment and works to create mutual success through in-depth research, benchmarking data and executive peer-networking, supported by its global analyst team across North America, Europe, India and Asia/Pacific.

With 58,000 subscribers to its research website and acclaimed blog, HfS Research regularly leverages its powerful research platform to test the pulse of global organizations’ attitudes and dynamics towards outsourcing and shared services, and has surveyed more than 12,000 organizations in the last year. Gutenberg Communications brings extensive experience in building international brands on behalf of IT services and sourcing companies. The partnership will provide valuable, sector-specific resources for a global professional community hungry for reliable, hard data and trusted advisory services.

“Gutenberg is delighted to work with HfS and to help them with their communications needs in the US and India, two geographies wherein we have extensive experience,” said Harjiv Singh, Co-CEO of Gutenberg Communications. “HfS Research provides unparalleled insight to the global sourcing industry and we look forward to communicating their perspective.”

“Our partnership with Gutenberg Communications represents a landmark in our development as a global advisory analyst organization,” said Phil Fersht, Founder and CEO of HfS Research. “Gutenberg is fast-building a reputation as the most reputable specialist communications agency in the services industry and we are honored to have their global expertise to represent us as we broaden our global presence.”