Idea launches 'My Card' to present special gifts to subscribers in NCR

• A unique product ‘My Card’ offers an array of Voice & VAS benefits to Idea subscribers, absolutely free
• Idea subscribers also stand a chance to win Tickets to Delhi Daredevils match and also Meet their favorite Daredevil players
• Virender Sehwag, Irfan Pathan and Ajit Agarkar to be seen promoting Idea My Card

IDEA Cellular, the 3rd largest mobile operator in India, has launched a new ‘My Card’ voucher in Delhi, enabling its subscribers to avail multiple Voice & VAS benefits, absolutely free. Idea subscribers can now avail benefits in the form of free talktime, free minutes, free SMS with this special voucher.

Idea has innovatively christened this new voucher as ‘My Card’ providing free voice and value added services for its subscribers and can be availed from any My Idea showroom or select retailers across Delhi NCR. Idea subscribers who avail ‘My Card’ till 15th May 2011 also stand a chance to win Tickets to Delhi Daredevils match and an exclusive opportunity to be present at the Toss, and Meet & Greet their favorite Delhi Daredevil players.

Idea is the Principal Partner of Delhi Daredevils, and the Team Captain, Virender Sehwag, pace bowlers Irfan Pathan and Ajit Agarkar will be seen promoting Idea’s My Card in Delhi.

Launching the voucher, Mr. Sanjeev Govil, Chief Operating Officer - Delhi & Haryana, IDEA Cellular said, “Idea’s customer centric approach has always helped us create products and services that offer more value to our customers and reward them for putting faith on the Idea network. This time we are pleased to bring the ‘My Card’ voucher in Delhi, which not only offers multiple VAS and voice benefits but also helps our subscribers to connect with their favourite Delhi Daredevils cricketers.”

‘My Card’ offers incentives once a month to prepaid subscribers. Users are not required to do any other recharge to avail the My Card benefit. Interested users can call on 9540404040 for further details.