Idea readies for MNP with 'Switch to Idea' campaign

IDEA Cellular unveils a range of ads to guide mobile subscribers looking for better network, better service and better products & tariffs

With the roll out of ‘Switch to Idea’ campaign, IDEA Cellular, the pan-India mobile operator, has affirmed that it is ready to enable Mobile Number Portability (MNP) on its network. Post the announcement of MNP launch on November 25th from Haryana circle, by the Government, Idea has taken the lead to make mobile consumers aware of the upcoming mobile portability service, through its latest campaign.

MNP entitles a mobile subscriber to switch from the existing cellular service provider to any other operator, while retaining the mobile number. The first circle where MNP is slated to be launched on November 25th is Haryana, where Idea will allow mobile subscribers to join its network, soon after the launch.

According to Mr. Rajat Mukarji, Chief Corporate Affairs Officer, IDEA Cellular, “Idea is ready to enable Mobile Number Portability on its network. We have made substantial investment in network, technology, processes etc. to allow mobile subscribers to switch network and move to Idea, post MNP. Idea has taken the lead in spreading awareness about MNP, amongst mobile consumers across the country”.

The new advertisement from Idea which broke on TV recently, shows Idea’s Brand Ambassador, Abhishek Bachchan proposing a new idea to unhappy mobile users to switch to a network that offers better services, better products & tariffs, and better network, through the message - ‘No Idea, Get Idea’.

Speaking about the new ad campaign, Ms. Anupama Ahluwalia, Senior Vice President – Marketing, IDEA Cellular said, “The ads have been designed to demonstrate Idea’s strengths in being a pan-India network offering seamless connectivity across the length and breadth of the country; affordable and relevant products and service offerings; accessible and humane customer care; accurate billing systems; voice clarity and no call drops. We believe that these are key parameters for consumer satisfaction and will ultimately be the deciding factors for exercising choice, post MNP.”

Idea is a strong national player with wide service centre network, affordable and relevant products and services, deep-rooted network connectivity giving it an edge with the upcoming MNP as mobile consumers are constantly looking for a strong national player which caters to all their communication needs.

The new campaign gives a direct message to mobile consumers to ‘Switch to Idea’ as it highlights Idea’s service superiority over others. The series of four ads highlight Idea’s strong Network connectivity even inside lifts and buildings; Customized tariff plans to ensure affordable mobile communication; Transparent balance notification; Accessible and Humane customer care where one doesn’t need to wait for long to talk to an agent – each echoing the plight of mobile consumers and urging them to Switch to Idea.