Mudra Connext adds Apollo Hospitals to its kitty

Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has bagged the media mandate for Apollo Hospitals. It will be handled out of Delhi office.

On handing the media duties to Mudra Connext, Mr. Anil K Maini, President Corporate Development, Apollo Hospitals, “We have engaged Mudra Connext to do our new communication campaign. Through their extensive knowledge and experience in the media market, we look forward to a great working relation with the agency as they take on the mandate.”

Apollo Hospitals, a name synonymous with world-class healthcare, was started by its founder and present Chairman, Dr. Prathap C. Reddy in 1983 with the establishment of the first corporate hospital in India. Its unique ability of resource management and able deployment of technology and knowledge to the service of mankind, justifies its recognition within the Healthcare Industry in India and abroad. Today, Apollo Hospitals Group is the uncontested leader in the delivery of healthcare of international standards in South Asia.

Speaking on the account win, Manas Mishra, EVP & Country Head, Mudra Connext, said, “We are delighted to partner with a respectable group like Apollo Hospitals. Healthcare communication in urban centers has been an emerging challenge. We hope our experience in building awareness, empathy and a positive word of mouth will help us manage the brand well.”

About Mudra MAX:
Mudra MAX (Integrated Communications Planning & Implementation), a part of the Mudra Group, provides multi-speciality expertise to help build brands in the age of convergence. Mudra MAX consists of 16 specialist marketing units that provide clients seamless solutions across a wide array of media touchpoints.

Mudra MAX’s specialist units include: Connext (business solutions through media), RADAR (customized media solutions for Reliance ADA Group), Primesite (out-of-home solutions), Prime Green (solar enabled media), Prime Consult (outdoor environment consulting), Prime Retail (retail & visual strategy), Prime Wayfinding (navigation solutions), Kidstuff (promotional marketing), StreetSmart (interactive out-of-home solutions),  Multiplier (trade marketing), Celsius (events marketing), Mudra Videotec (brands + entertainment), 10 Integrated (sports marketing), Terra (rural marketing), Portland Mudra (experiential & retail design) and ClearChannel Mudra (global out-of-home solutions).

Mudra MAX’s clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, MTV, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys among others.