Mudra North & East announces a slew of new appointments

Mudra North & East has appointed Gaurav Dudeja as Vice President, he re-joins us from McCann Erickson where he worked as Business Director – Nescafe and Perfetti. The agency has also appointed  3 new associate creative directors - Joy Sen Gupta, Varun Goswami, who joins us from BBDO, India and LatheeshLakshman, joining us from Wieden + Kennedy, Delhi.  They will be based out of the Delhi office.

Commenting on Latheesh’s appointment, Nirmal said, “We are privileged to welcome Latheesh on board. He is easily one of the best art directors I have worked with and getting him to join MudraNorth& East has been nothing short of a coup. We live and work in a region that is starved of good design, Latheesh joining us is the first step in the right direction to build on this front.”

On Joy and Varun’s appointment, Nirmal said, “Joy and Varun belong to a new breed of responsible, forward-thinking creatives that we are proud to welcome. With them, it’s not just about three print ads and a tvc, they explore newer ways of engaging the consumer. Their ‘Aviva Wall Of Books’ idea is a brilliant example of this.”

On re-joining Mudra, Gaurav Dudeja, Vice President, Mudra North & East said “I'm absolutely thrilled to be back at Mudra. It is one of the rare organizations that fearlessly backs its talent with newer opportunities and challenges, and that perfectly matches my personality. I'm looking forward to my second innings and doing my best in a place that feels like home.”

Ajay Naqvi observes that, “Joining of this exceptional lot, is just a reaffirmation of our grand design and our belief and ratifies our vision of a place that’s invigorating, honest, transparent and committed to long term future of each and every person who is a part of Mudra North and East.  We are committed to not just ensuring brilliant professional growth but also passionately nurture personal growth. We believe only a happy place can lead to great ideas.

I wish Latheesh, Gaurav, Joy and Varun all my luck and dollops of happiness while they deliver some exceptional work on the respective challenges they have lined up in front of them.”

About Mudra India
Starting with just one client and a single room office, Mudra India is one of the leading agency networks in the country today, offering Branding & Communication Solutions. Mudra India has 5 strategic business units - Mudra West, Mudra South and Mudra North & East. Water, a Strategy & Design specialist, and Maatra, a Localization & Pre-media specialist.

Mudra India has been responsible for several iconic campaigns over its 30 year history, including Only Vimal, I Love You Rasna, My Daddy Strongest, The Mint with the Hole, McDonalds MeinHaiKuchBaatand Kar Lo DuniyaMutthiMeinamongst others.

Mudra India also boasts some of the most stable client relationships in the industry with names such as Godrej Group, Future Group, LIC, United Spirits, Dabur, Aditya Birla Nuvo, CavinKare, Union Bank of India, Bank of Baroda, Amrutanjan, HCC, Bennett Coleman & Co, Philips, Electrolux and Wrigley amongst others.