Red Digital raises the bar in the digital space

Uses foursquare to activate India's biggest location based social networking initiative for Monginis

Social media specialist, Red Digital, today launched India's biggest location based social networking initiative for its client Monginis using foursquare. The national launch kicks off with special offers across 447 Monginis outlets across India. This is the largest deployment of foursquare in India and Monginis is hoping to latch on to the location based social networking bandwagon already prevalent in the western world.

Red Digital will help Monginis manage their foursquare presence, along with other social media such as Facebook and Twitter, in order to engage customers and build brand loyalty. Monginis already has over 40,000 fans on its Facebook fan page, which will also provide the impetus to grow foursquare check-ins.

Harsh Jain, Founder & CEO, Red Digital, said “foursquare has rapidly emerged from being a new player to becoming one of the hottest platforms to promote a brand on social media. It can do wonders for retailers and restaurants, as their customers end up becoming their brand ambassadors and go on to influence friends through their experiences rather than standard promotions by the brands. This pan-India launch for Monginis emphasizes our continued focus on digital innovation aimed at bringing value to our clients”.

Virendra Ghole, General Manager – Marketing & Ecommerce, Monginis Foods Pvt. Ltd., said “Over the years Monginis has created a big fan following through its network of retail shops. As the world becomes increasingly tech savvy, Monginis has to update itself and allow its fans to express their liking for Monginis and its products in the online space also. Foursquare is doing for us exactly what we and our fans desire”.

Jake Furst, Business Development Manager at foursquare, said "We are thrilled to see Monginis use foursquare to engage and reward customers. It is exciting to see businesses use our platform across the world."

Users can list their favorite food items and also add tips to the outlets they have visited. Frequent visits to Monginis outlets can help customers earn points and also achieve the title of Mayor for that particular location. Mayors are the most loyal customers a brand can have, which is why Monginis has rolled out rewards for the Mayor of each outlet and is also in the process of introducing check-in deals. Foursquare helps in gamification of a loyalty program, adding to the fun of collecting points by making the information public. It gives loyal customers bragging rights and an ego boost when they walk into a store where their loyalty is valued.

Foursquare is a location-based social networking website for mobile devices. It allows users to connect with friends and keep a track of the favorite places to visit in and around the city. It has acquired more than 10 million users worldwide since its inception in 2009 and records 3 million check–ins per day.

Red Digital provides customized social media and gaming solutions on various platforms such as Facebook, foursquare, Linkedin, Twitter, Flash, iOS and Android. Facebook has more than 700 million users and collectively they spend more than 700 billion minutes per month on the site. Twitter now has over 200 million registered users with 200 million tweets each day.