Salora Int'l ties up with Sharp Business Systems (India)

Salora International to be the Indian Business partner for distribution

Sharp Business Systems (India), a fully owned subsidiary of Sharp Corporation, Japan has tied up with Salora International Ltd., a leading player in the Indian consumer electronics industry.

Salora will be an exclusive business partner for Sharp to sell Microwave Ovens, Vacuum Cleaners and Small Kitchen Appliances across India. Apart from this, Salora will be distributing Sharp’s CRT TVs exclusively in north Indian markets. This partnership may spread across other products of Sharp Business Systems as well in due course of time.

Sharp Business Systems (India) is aggressively focusing on the IT sector to provide complete Business Solutions with its new range of products. The company's product portfolio in India includes Digital Multi Function Devices, Facsimile Machines, Multi-media projectors, Solar Power Solutions, Electronic Cash Registers and complete range of Consumer Electronics & Home Appliance Products. Within a short span of ten years in India, is already amongst the top brands for Digital Multifunction Products (Network Printer/Copier/Scanner/ Fax ) Multi-media Projectors & LCD Display Solutions among other products

Speaking on the distribution alliance with Salora International, Mr. Sunil K. Sinha, Chief Executive Officer of Sharp India operations and Managing Director of Sharp Business Systems (India) said, “Sharp considers India to be an extremely important market for its products. It is a measure of this strong belief in the Indian market, that it has three subsidiaries in India. The alliance with Salora International will give a headstart for Sharp to increase its reach in the Indian market by using the readymade platform provided by Salora. Salora brings to the table a deep reach across the length & breadth of the country through its 35 branches and extensive product knowledge. We are pretty confident that with the support of a strong distribution partner like Salora, Sharp will soon be able to establish a strong presence all over India.”

Mr. Gopal Jiwarajka, Managing Director Salora International Limited further added, "Salora International has been historically associated with several global conglomerates and today, with this tie-up with Sharp Business Systems, the company has further strengthened its core competency in distribution. Salora has always allied with brands and companies who have firmly established leadership status in the world for its quality and technology. We are extremely happy with this association and look forward to a bright and long future together with a global brand like Sharp.”