Standard Chartered launches SME Banking World Debit Card

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First debit card exclusively for SMEs offering rewards for various relationships with the Bank
Standard Chartered Bank, India’s largest international bank, has launched the SME Banking World Debit Card, a first-of-its-kind cash management tool that provides convenience, savings and relationship rewards for small and medium enterprise (SME) customers. This debit card is available to all SME customers having a transactional account with the Bank. The card is a feature of Standard Chartered’s strengthened SME Banking offering launched last year.
The Standard Chartered SME Banking World Debit Card designed to cater to the specific needs of SMEs has the following exclusive features:
Card holders also get to enjoy complimentary privileges including Kingfisher Airlines King Club membership, Accor Hotel offers, Hertz Club membership, MasterCard Moments (exclusive offers for Spas, Golf, Wine Clubs and Tours) and a host of other local privileges pertaining to travel, stay, business solutions, communications and office support which would be of utmost benefit to the SME customers.
“The strengthened SME Banking offering aims to seamlessly meet the evolving financial needs of India’s fast growing SMEs and power their aspirations for growth in the Indian and international markets”, said Rakesh Singh, General Manager, SME Banking India, Standard Chartered Bank. “The Standard Chartered SME Banking World Debit Card is an innovative and first of its kind cash management tool for a fast-paced business environment. While it allows greater convenience to our customers it also marks our commitment in rewarding our customers for their existing relationships with us, which is a first for SMEs in India.”
Standard Chartered’s strengthened SME Banking offering is based on customer research and aims to provide comprehensive suite of solutions to cater to the evolving needs of SMEs. It offers one-stop-banking solutions to enterprises and their owners by leveraging the strengths of the Bank’s consumer and wholesale banking businesses.
First Published: Mar 28 2011 | 6:59 PM IST