Tata Chemicals re-brands global subsidiaries
Tata Chemicals Limited (TCL), part of US $ 67.4bn Tata Group, today announced a major rebranding initiative embracing its subsidiaries in UK, US and Kenya under the Tata chemicals corporate brand. The Tata brand today is well recognised in these geographies and this move of creating a common global identity for Tata Chemicals is envisaged to strengthen the Tata Chemicals brand across the globe.
Following the operational integration across the subsidiaries, this move will open up opportunities for Tata Chemicals to be more customer-centric with a strong supply chain capability spanning four continents under a common corporate brand.
From 1st April 2011 onwards, the following corporate brand transition would be in effect;
General Chemicals Industrial Products Inc. - Tata Chemicals North America Inc.
General Chemicals (Soda Ash) Partners - Tata Chemicals (Soda Ash) Partners
Brunner Mond (UK) Limited - Tata Chemicals Europe Limited
Magadi Soda Company Limited - Tata Chemicals Magadi Limited
Brunner Mond SA (Pty) Limited - Tata Chemicals South Africa Pty Limited
Speaking on this change, Mr. R Mukundan, Managing Director, Tata Chemicals said, “This transition demonstrates Tata Chemicals’ intention to build a strong and sustainable global Tata Chemicals Brand. Tata Chemicals has manufacturing operations across 4 continents and will be working with a common mission of ‘Serving Society through Science’ to provide innovative products and services to various customer segments across the world. This signals an important milestone in the evolution of the Tata Chemicals brand; where close to 40 per cent of the current consolidated revenues come from outside India.”
Mr. DeLyle Bloomquist, President, Global Chemicals Business, Tata Chemicals, added, “This move will result in convening a united organisation for our customers instead of representing the business as four different companies. We will now be able to more effectively leverage our businesses as one of the largest and the most geographically diverse producers of Soda ash, Sodium Bi-carbonate and Salt. This integration under a common brand lays down the strategic direction for the next growth phase for Tata Chemicals’ Global Chemicals business that will ensure a superior experience to our stakeholders across the world.”
About Tata Chemicals Limited
A part of the US $ 67.4 B Tata Group, Tata Chemicals Limited (TCL) is a global company with interests in businesses that focus on LIFE — Living, Industrial and Farming Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business.
Through its Living Essentials portfolio the company has positively impacted the lives of millions of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodised salt segment. With the introduction of an innovative, low-cost, nanotechnology based water purifier; it is providing affordable, safe drinking water to the masses.
The company’s Industry Essentials product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products. Tata Chemicals currently is the world’s second largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. Starting April 1st 2011, these key international subsidiaries have been rebranded as Tata Chemicals Europe Limited, Tata Chemicals Magadi Limited, Tata Chemicals South Africa Pty Limited, Tata Chemicals North America Inc., and Tata Chemicals (Soda Ash) partners.
With its Farming Essentials portfolio the company has carved a niche in India as a crop nutrients provider. It is a leading manufacturer of urea and phosphatic fertilisers and, through its subsidiary Rallis, has a strong position in the crop protection business.
The Tata Chemicals Innovation Centre is home to world class R&D capabilities in the emerging areas of nanotechnology and biotechnology. The company’s Centre for Agri-Solutions and Technology provides advice on farming solutions and crop nutrition practices.
The company has also entered into a joint venture with Temasek Life Sciences Laboratory Ltd. Singapore (JOiL) to develop jathropa seedlings to enable bio fuels capability.
In line with its mission, ‘serving society through science’, the company is applying its expertise in sciences, to develop high-tech and sustainable products.