TATA DOCOMO Partners with Gemalto

• Offers differentiated solutions with emphasis on consumer experience 
• Apps and services on SIM benefit customers and simplify mobile usage
• Services located in SIM and not on device—increasing security aspects

TATA DOCOMO, the GSM brand of Tata Teleservices Limited, India’s fastest-growing pan-India dual-technology telecom service provider, today announced its partnership with Gemalto, the world leader in digital security. Gemalto, with its MNO Portal Management Solution, has enabled a simple way to deliver services that will simplify usage and enable TATA DOCOMO to provide a unique service interface and user experience. Gemalto’s offering will help further liberate customers from remembering complicated codes and configuring services each time a user changes his mobile handset.

The Gemalto solution provides TATA DOCOMO subscribers with easy-to-navigate menus that enable them to enjoy a wide range of value-added services (VAS) with unprecedented convenience, using any type of mobile phone. With services located on the SIM, the user can easily browse through his service menu and launch the service on his handset with a simple click. What’s more, an intelligent systems helps Tata DOCOMO keep track of user preference and choice and a content gateway at operators end ensures that regular content update in real time. For e.g. if the user selects an ongoing India Sri Lanka Cricket series as an option, then the user will receive all the related content on his mobile phone without having to stream the news from the menu service tab.

TATA DOCOMO subscribers benefit from innovative services including mobile banking, mobile chatting and information on demand, through a user-friendly interface. They can also customize their mobile phone with wallpapers and ringtones, and enjoy games and infotainment. Users are offered to choose between Hindi and English when activating the service.

“We were looking for a reliable partner, with the expertise and capability to implement such a large-scale project,” Mr GurinderSingh Sandhu, Head of Marketing at TATA DOCOMO, said. “Gemalto was able to keep up the challenge and we are very pleased that the deployment of our new services was completed in a timely manner.”

“We aim to support our clients in the roll out of quality new services, while simultaneously simplifying access to these services for their subscribers,” said Mr Tan Teck Lee, President, Gemalto Asia. “Gemalto is proud to have once again demonstrated its commitment to working closely with operators willing to bring more simplicity and convenience to their subscribers.”

About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands - Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving over 60 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform—T24—in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services

For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com