Tata Sky launches high definition set-top box

Launches HD STBs for Rs 2,599 only. 

Tata Sky launched Tata Sky High Definition (HD) service at an unparalleled price of just Rs 2,599/-. Tata Sky HD would be made available across the country in all leading consumer electronic outlets. 

The service launched by Tata Sky Ltd will support the most advanced 1080i picture quality, 16:9 aspect ratio and 5.1 surround sound. Tata Sky HD offering will include channels like National Geographic HD and Discovery HD. Not only this, Tata Sky is also looking at launching additional channels like Star Plus HD, Star Movies HD along with popular sports channels that will also get added to the pack. 

Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd. said, “From day one, Tata Sky has led the way in introducing optimum solution for consumers looking at a great value point. Time and again, we have reinforced the trust of Tata and superior technology of Sky to provide a world class service to our subscribers.” 

“We were the first to break the Rs 100 price barrier, first to launch a host of customized innovative interactive service, first to launch India’s PVR and now, Tata Sky HD at an unimaginable affordable price point. Nowhere in the world has HD technology been offered at such great value by any DTH operator. Our aim is to make Tata Sky HD part of a colossal number of Indian households across the country.” added Kaushik. 

About Tata Sky Ltd
Tata Sky Ltd., the JV between the TATA Group and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Sky offers subscribers over 191 channels and interactive services in DVD quality picture and CD quality sound. For more information on Tata Sky, visit www.tatasky.com