Teacher's launches ready to drink beverage - premixed with Cola and Soda

Teacher’s, the No.1 Scotch Whisky in India adds new celebration flavors to the festive season by introducing for the first time ever TEACHER’S SCOTCH PREMIXED IN A CAN. Teacher’s Scotch-based ready to drink (RTD) beverage - Teacher’s & Cola and Teacher’s & Soda got the guests buzzing at a Sunday Sundowner party at Vie Lounge in Mumbai today. The event saw some of the most well known names from the city join Teacher’s to celebrate the launch of the Teacher’s RTD variants. The party which began late afternoon was the perfect setting for inviting the young, vivacious crowd of Mumbai to taste the new drink formats available in their favorite mixers – Cola and Soda. And enjoy, they did!

Teacher’s RTD has currently been launched in Mumbai and will soon be made available across the country for the party boppers who aspire to achieve early in their lives! Teacher’s RTD is priced at Rs 160 in Maharashtra and comes in the preferred format of 330ml cans allowing for easy and convenient consumption. Teacher’s RTD is mainly targeted at beer and alternate RTD beverage drinking consumers.

The launch party at Vie Lounge, one of the most apt venues for a sundowner, saw tremendous excitement with celebrities and socialites from Mumbai including Neha Dhupia, Zarine Khan and Dia Mirza joining the crowd to celebrate the new launch.

Speaking about Teacher’s new introduction, Mr Harish Moolchandani, CEO & Managing Director Beam India & ISC said, “Consumer insights and our innovation research indicated the need to introduce a premium beverage that connected with the growing lifestyles of new consumers in the country. Teacher’s RTD got designed as a format which bridges convenience, new occasions and excitement while maintaining the same quality and authenticity of a genuine Scotch. This led us in developing and launching Teacher’s in the ready to drink format. We believe that the new variant will help us bring a greater connect with our target audience and welcome new consumers into the Teacher’s fold. Teacher’s ready to drink premixed beverage is the perfect party partner; it is the new way of celebrating achievements.”

The new Teacher’s RTD is a more contemporary beverage aimed at the new consumers who aspire for newer experiences. It is a convenient, yet a more responsibly developed beverage that provides just the right kind of introduction to Scotch Whisky with 4.8% ABV.

Teacher’s currently markets Teacher’s Highland Cream, Teacher’s 50 – 12 Years Old & the recently introduced premium innovations - Teacher’s Origin, Teacher’s 25 Year Old and Teacher’s Highland Single Malt.