Videocon d2h announces its pan India presence

World’s first satellite television product range introduced with the most advanced DTH Services with MPEG-4 & DVB – S2

Videocon d2h, the Direct-to-Home service provider arm of Videocon Group announced its pan-India presence. Videocon d2h was first launched in the Punjab market, followed by a phase wise launch across various regions & most recently in Kerala. Videocon d2h has made the entry as the World’s first company offering a range of Satellite products.

Videocon d2h is the latest entrant in the ever growing DTH segment but the foremost and the only one to offer the customers across India the world’s first Satellite LCD, Satellite TV, Satellite DVD as well as the Satellite Box (STB). With the wide array of products on offer to its valued customers, it surely is the next step in Direct to Home (DTH) services.

Speaking on the occasion Mr.Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) said, “We are glad to introduce our satellite range of products and services. We are the latest entrant in the DTH category in India, but surely not the same as others. We are creating a new category of Satellite Products. Our exclusive line of Satellite range of products is sure to catch the eye of today’s consumer, who is looking for technological innovations. At Videocon d2h, we promise to deliver the latest providing value for money to our consumers.

Mr. Khera added, “DTH has revolutionized the TV viewing experience in India by spearheading the introduction of innovative services. We at Videocon d2h are just making sure that the experience is enhanced and more convenient by integrating both the technologies in one. All in all we expect our value added products and services to provide an unparallel viewing experience backed by supreme technological innovation for the consumers.”

Abhishek Bachchan is the new face of Videocon d2h
Videocon announced its association with renowned and versatile Bollywood actor, Abhishek Bachchan as the face of their DTH brand. Videocon d2h, which launched its operations in the 2nd Quarter of 2009, also unveiled an array of the World’s first Satellite product range consisting of Satellite LCDs, Satellite Colour Televisions, Satellite DVDs and Satellite Box offering direct-to-home services in March-April.

Speaking about Abhishek Bachchan as the brand ambassador for Videocon d2h, Mr. Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) commented, “Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand’s face, he will be instrumental in communicating the benefits to consumers across the country. It is our privilege to be associated with an actor of his caliber and excellent standing in the entertainment industry.”

Abhishek Bachchan will feature across all Videocon d2h brand and product communication including advertisements on TV, Print, Outdoor, Radio and all BTL media like POS & collaterals.

Speaking on the occasion of his association with Videocon d2h, Abhishek Bachchan said, “I am delighted to be associated with the brand which has combined technological innovation with a range of products. Videocon d2h is the only one which epitomizes the true meaning of Direct–to-home as it connects the viewer directly through their latest product offerings, which no other brand has to offer currently. These Satellite Products receive DTH services directly; they do not need a set top box”

The satellite LCD offered by Videocon d2h is capable to receive DTH Signals in the latest MPEG - 4 DVB S2 technology and is available in the market at attractive prices.

These Satellite LCDs come with unique features such as;

• a single remote for LCD and DTH
• 12 PIP mosaic
• Two tickers on one channel
• Movie on Demand
• Active Services
• 2,00,000 : 1 Mega Contrast Ratio
• Anti Glare Technology
• DCI - Dynamic Contrast Improvement
• Invisible Speakers
• 178 degrees Viewing Angle

Similarly there are various models available in sizes 22”, 26” and 32 inches respectively along with free monthly subscription packs. The Satellite LCDs are manufactured indigenously in their group factories.

Videocon d2h has partnered with Irdeto as it offers pay-TV operators a versatile, modular and scalable Conditional Access system (CAS) that protects content conveyed over cable, satellite, terrestrial, IP, mobile and hybrid networks. Similarly they are also associated with Tech Mahindra as their IT partners and IBM to provide a world-class technology infrastructure.

Today the key differentiator is the customer service; in view of the same the company has setup customer call centres in Pune, Dehradhun and Bangalore with toll free contact numbers, manned by multi-lingual customer service associates equipped to resolve all queries in nine languages.

Videocon d2h is known to have the best Regional content in the market, with 244 Channels & Services it’s all set to take the industry by storm.

Keeping in mind the pioneering Products & Services, Videocon d2h with its 75,000 Distributor/Dealer/Sub-dealer base is targeting the 1 million subscribers mark by March 2010. Videocon d2h has taken an aggressive Marketing Initiative by investing 100cr for the year which is sure to leverage the Brand & establish the new category of Satellite products.

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Videocon d2h launched its satellite product range with DTH services. As a pioneering effort in the Indian DTH market, Videocon d2h offers Satellite LCD TVs, Satellite TV’s, Satellite DVD players which can receive most advanced DTH services even without a set top box