Yatra.com Launches Next Generation Website Interface

Yatra is pleased to announce the launch of its next generation travel website. We at Yatra believe that Customer is the king and that our web site should reflect our caring attitude and efficacy. We don’t get a chance to meet all our customers but our endeavor is to ensure that when they visit our website they feel the ‘Vibrant Yatra’. We understand that the website should evolve continuously to match up with the changing tastes, preferences, behavior and needs of our customers.  The loyal customers of Yatra who have used the previous versions of the website since August 2006 would realize the quantum leap of the new interface during this time span as also the evolution of their expectations.

An indicator of our intent can be gauged from the fact that Yatra engaged a UK based Agency to conduct extensive usability studies across India to come up with the most popular interface prototypes. Subsequently we zeroed in to the current interface which will give Yatra’s customers a delightful and a lively experience which is reflected by the all new Aqua Blue color.

While speaking about the latest development, Dhruv Shringi, Co Founder & CEO of Yatra, said, “Travelers are always looking for an experience that is fast, hassle free and efficient. The new Yatra.com user interface helps the user access multiple information thus reducing navigation time. This in turn facilitates better user experience and allows the user to make quicker, more informed decisions.”

He further added “This initiative will establish Yatra.com as a company, which not only adapts the latest technology, but also focuses on the product and service innovation which can be well estimated by the fact that In the last couple of months alone Yatra has introduced several new services like, 51% Cash Back on companion’s travel, an exclusive Yatra Barclaycard Platinum Credit Card, Compensation for flight delays, Best Fare Challenge and Cash Back on International tickets for Net Banking customers. The new interface will make these schemes more visible and systematic.

Listed below are some points of differentiation:

• New improved search engine – Now customers can search flights, hotels, trains, holidays from the yatra.com home page itself.
• Domestic and International searches have merged – this is to cut down on the steps to make the search. So you can perform search for international flight/hotel from the same page.
• Intuitive Search – the city will appear by typing in just the first 3 letters of the city.
• Easy to locate ‘Retrieve Booking’ section – to make it easy for the customers to print, cancel or track their bookings
• Clearly marked modules on the page
• The placement of key functionality uses the concept of user’s eye path to ensure the most relevant content is viewed first.
• Extensive usage of latest Ajax technology: This in turn ensures that the user has to go through lesser steps to perform the same function.

We would like to believe that our new web interface is the best in class. However, the jury is not out yet and we would invite you to give your feedback either by commenting on the blog or by filling out one of our surveys on the website.

About Yatra.com
Yatra.com is India's leading Online Travel Company. It's the one-stop-shop for all travel needs. From air tickets to hotel rooms to holiday packages to buses to car rentals, yatra.com has everything to service today's traveler. With yatra.com, you can book tickets over the internet, through their 24x7 customer care centre, Yatra.com Holiday Lounges or by simply using your mobile phone. Yatra.com gives you an access to the best travel deals across a myriad of national and international destinations. It is one of the largest consolidators of hotels in India. Yatra.com provides reservation for 2,500 hotels across 250 destinations in India as well as Indian Hotels. Yatra also has international tie-ups with all the major international airlines and provides real time access to over 90,000 hotels across the world. All products at yatra.com come with a best price guarantee and an assurance of instant bookings. Currently yatra.com is doing average revenue of Rs 80 crores a month and a volume of more than 6,500 air tickets and 300+ hotel room nights per day. A relatively new member of the OTA fraternity, Yatra started operations in late 2006. Since then, the team at Yatra and the services offered has grown at a phenomenal pace. As of date, our 700 member strong team offers a complete travel solution for individuals and businesses.